Google the phrase better blogger. I’ll wait. Chances are, if you did, you were inundated with listicles and posts full of advice on how to grow your following from zero to 100 real quick. These blog aficionados may have even tried to sell you a class or two where they teach you the best times to post on social, what you should be saying to bait your readers and SEO tricks for dummies. While most of the advice is harmless if not completely beneficial, after spending the past 3 months on an endless “be a better blogger” merry go round, I am convinced you do not need any of it.
In the 10 years that I have been blogging, I have discovered 4 truths that will make you look at these blog advice posts with fresh eyes. Actually, in my experience, these 4 things are all you need to know about blogging. I can’t guarantee you’ll double your following or land on the cover of InStyle, but they will give you peace of mind and keep you from losing your shit the next time you have a post due. So keep reading for my take on why being a better blogger is some straight bullshit.
You can only do what you can do, period. I have a full-time job, do freelance work, and manage my blog, all while trying to be the best daughter, sister, friend, human I can be. It can be crazy exhausting, and means I sometimes would rather binge watch Dr. Who than write a blog post. And that’s perfectly fine. And although I do batch process everything, sometimes I just want to spend my Sunday at brunch with my girls, not writing. That’s fine too. I’m not Hermione Granger, and neither are you.
Comparison is a waste of time. Dirty secret #1 about blogging is that most of the top bloggers were already wealthy and connected to the industry before they started blogging. I know plenty blogger back stories and trust me having a mom who can bankroll your shoe fetish, a past life as a writer at Vogue or People Style Watch, and a day job at a showroom or as a PR girl goes a long way to linking you with brands, landing you features, and helping you to grow your following. I’m not saying these people don’t work hard, I’m saying they had a head start. I’m also including myself in this lot because my current job and ones in the past have all afforded me access to people and places you can’t get to if you aren’t connected.
Know your sources. I have taken webinar after webinar and purchased all kinds of blog planners in the past year, what I didn’t do was check out what I was buying and who I was buying it from before I hit purchase. The vast majority of women selling these products are stellar bloggers who make great money selling you products. Unless you want to sell a bunch of blog planners and classes, keep it moving and save your money. About 99% of what they teach is found for free on the Google.
Blogging isn’t everything. I love blogging and everything it has afforded me in the past ten years. It’s a great creative outlet, has allowed me a chance to hone my writing skills, and given me access to some pretty cool events and products. But even with all that, it’s not everything. I am way more than my blog and so are you. So put down the DSLR, back away from the Gram, and go out and get your life. It’ll make your posts that much better.
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Links à la Mode, January 7
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